{"id":2030,"date":"2025-04-02T16:50:53","date_gmt":"2025-04-02T14:50:53","guid":{"rendered":"https:\/\/www.goodmorningsales.be\/?post_type=salesuitdaging&#038;p=2030"},"modified":"2025-04-24T13:44:03","modified_gmt":"2025-04-24T11:44:03","slug":"pas-de-douleur-pas-de-changement","status":"publish","type":"salesuitdaging","link":"https:\/\/www.goodmorningsales.be\/fr\/salesuitdaging\/no-pain-no-change\/","title":{"rendered":"No pain, no change"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>#douleurdanslavente #nopainnochange<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No Pain, No change. C'est ce que l'on m'a rappel\u00e9 pratiquement tous les jours lorsque j'\u00e9tais commercial dans le secteur des t\u00e9l\u00e9communications. Pourquoi un client changerait-il s'il est satisfait de son fournisseur actuel ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour cette raison, un vendeur (surtout en B2B) doit toujours chercher \u00e0 identifier les probl\u00e8mes, ou rendre le client conscient d\u2019un probl\u00e8me qu\u2019il rencontre sans encore en avoir pleinement pris conscience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je vous l\u2019explique volontiers dans ce podcast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dur\u00e9e : 2 min 17 sec<\/strong><\/p>","protected":false},"template":"","class_list":["post-2030","salesuitdaging","type-salesuitdaging","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.goodmorningsales.be\/fr\/wp-json\/wp\/v2\/salesuitdaging\/2030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goodmorningsales.be\/fr\/wp-json\/wp\/v2\/salesuitdaging"}],"about":[{"href":"https:\/\/www.goodmorningsales.be\/fr\/wp-json\/wp\/v2\/types\/salesuitdaging"}],"wp:attachment":[{"href":"https:\/\/www.goodmorningsales.be\/fr\/wp-json\/wp\/v2\/media?parent=2030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}