{"id":1267,"date":"2025-03-20T17:00:22","date_gmt":"2025-03-20T16:00:22","guid":{"rendered":"https:\/\/www.goodmorningsales.be\/?post_type=podcast-aflevering&#038;p=1267"},"modified":"2025-04-02T16:28:32","modified_gmt":"2025-04-02T14:28:32","slug":"la-narration-dans-les-ventes","status":"publish","type":"podcast-aflevering","link":"https:\/\/www.goodmorningsales.be\/fr\/podcast-aflevering\/storytelling-in-sales\/","title":{"rendered":"Le storytelling dans la vente"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Les histoires sont racont\u00e9es depuis l'Antiquit\u00e9. Elles permettent aux gens de mieux assimiler et m\u00e9moriser la morale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les histoires apportent structure et \u00e9motion. L'\u00e9motion est n\u00e9cessaire pour \u00e9tablir un lien avec les gens, et la structure facilite la m\u00e9morisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et c'est l\u00e0 tout l'enjeu de la vente. Savoir comment toucher le d\u00e9clencheur \u00e9motionnel de votre client et l'amener \u00e0 votre produit ou service de mani\u00e8re structur\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9coutez l'histoire de Jens Goossens du Living Storybook ici.<\/p>","protected":false},"template":"","class_list":["post-1267","podcast-aflevering","type-podcast-aflevering","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.goodmorningsales.be\/fr\/wp-json\/wp\/v2\/podcast-aflevering\/1267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goodmorningsales.be\/fr\/wp-json\/wp\/v2\/podcast-aflevering"}],"about":[{"href":"https:\/\/www.goodmorningsales.be\/fr\/wp-json\/wp\/v2\/types\/podcast-aflevering"}],"wp:attachment":[{"href":"https:\/\/www.goodmorningsales.be\/fr\/wp-json\/wp\/v2\/media?parent=1267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}